The world is demanding innovation in complex systems in almost every sector of the economy. This demand for innovation and creativity should not be met with the hope that people will think their way into new solutions on their own, but with an emphasis on teaching and learning tactical tools and processes. Human-Centered Design is one of these processes; mastery of its methods leads to improvement and innovation.
Through specific research methods and a discipline around making, Human-Centered Designers create better experiences for people in software, products, services, and systems. Practitioners come to understand and deeply appreciate the context in which humans are functioning and the behaviors, emotions, and motivations that result from operating within that context. Based on that understanding, designers then generate ideas and rapidly prototype those ideas to develop solutions through iteration. Observing how users interact with prototypes helps us learn about what we designed and understand more about the humans we are designing for and with. Those insights are incorporated into better prototypes that are again produced and tested. The cycle continues until the team learns its way to the right solution.
That is Human-Centered Design.
For more on Human-Centered Design, see our pamphlet below.